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The X and Y of Buy

The X and Y of Buy Sell More and Market Better by Knowing How the Sexes Shop (NelsonFree)

By Elizabeth Pace
Published by Thomas Nelson

Average Blogger Rating: 3.46 Stars

All Reviews

On 6/30 Tim Gardner wrote: Elizabeth Pace explores the similarities and differences between men and women when it comes to shopping and buying. By looking at the historical, physiological, emotional, and social differences between men and women, Pace explains how marketing to men and women differ. She then gives valuable information ... Book Review: The X and Y of Buy, by Elizabeth Pace

Tim's Rating:

4 Stars

On 9/9 Mary Miller wrote: The X and Y of Buy explores the concepts using in how to market to gender specific targets.  What techniques work best for wich gender and why!   The book Looks at hoe the male and female brain function and what draws each gender through the processing of a purchase.  The book explains ... BOOK REVIEW: The X and Y of Buy By Elizabeth Pace

Mary's Rating:

4 Stars

On 8/17 Micah Fauscett wrote: With my marketing background, I was instantly interested in Elizabeth Pace's book, "The X and Y of Buy." The book was very informative, showing different ways of appealing to both the male and female genders.I enjoyed reading the book because it made me think about the different tactics that we can use ...

Micah's Rating:

3 Stars

On 1/26 Patrick Ringler wrote: The X and Y of Buy is a book based on the understanding that men and women respond different to the types of marketing based on how they are wired. For marketing to be successful it has to reach the target it is focused on.  It would be hard for me to target men through ... The X and Y of Buy

Patrick Ringler's Rating:

3 Stars

On 12/22 Traci Green wrote: Remember the old adage – women are emotional creatures? Can the same be true for men? Let’s face it, compared to men, women are more empathetic and emotionally connected to other people. Examples of these gender differences are evident in everything we do, including how we shop. In The X and Y of ... Book Review: The X and Y of Buy by Elizabeth Pace

Traci's Rating:

4 Stars

On 10/22 Nicole Rogers wrote: A good marketing plan is important, especially today when people are thinking twice about spending money; so Elizabeth Pace’s book provides advice on different marketing strategies for men and women. She illustrates her point about how the sexes react differently by giving examples regarding purchasing ... review: the x and y of buy by elizabeth pace

Nicole's Rating:

2 Stars

On 10/14 Gretchen Fleener wrote: As a book review blogger for Thomas Nelson publishers, I recently read "The X and Y of Buy," by Elizabeth Pace. I thought that this book would be beneficial to my work, especially with all of the retail fixture design that I do. Whether we like it or not, the fact is that men and women are different ... Book Review: The X and Y of Buy

Gretchen's Rating:

4 Stars

On 10/6 Conrade Yap wrote: Book: The X and Y of Buy (sell more and market better by knowing how the sexes shop)Author: Elizabeth PacePublished: Nashville, TN: Thomas Nelson, 2009This book works well simply because it deals with the evergreen formula of gender differences. The battle of the sexes has always been a fascinating ... Book Review: "The X and Y of Buy" (Elizabeth Pace)

Conrade's Rating:

4 Stars

On 9/29 David Buckmaster wrote: The premise is basic enough: that men and women are different and as such require different marketing strategies. What's harder is making specific application of Pace's research to the design, placement, and pricing of gender specific products across any industry and socioeconomic status. While Pace's ... Good addition to your marketing bookshelf

David's Rating:

3 Stars

On 9/14 Matt DeVries wrote: There are so many reasons why I chose to review this book:1) It was free ... part of Thomas Nelson's Book Review Blogger program.2) I love talking about pink wires and blue wires. If you are a regular here at G&G, then you know that I delight in pointing out those differences. 3) When I received ... Return of the Pink and Blue Wires: A Book Review of Elizabeth Pace's "The X and Y of Buy"

Matt's Rating:

3 Stars